For heads of departments getting involved in innovation is often a risk. You don't want to invest resources in innovation work, mainly because it does not immediately contribute to quarterly results? On the other hand you want to be perceived as innovative? Cannot have it all? Yes you can. When choosing Innovation Theater as the way to go.

Showing that innovation projects are conducted often seems more important than the actual quality of the output.

ROOT CAUSES

• No clear objectives for innovation work in place, or, no consequences to be feared when not reaching goals
• Insecure or inexperienced top management not looking behind the facade